George Day

Freelance FP&A Analyst | Senior Finance Analyst | Financial Modelling Expert

About Me

With extensive experience in dynamic FP&A and Commercial Finance roles across diverse industries, I specialise in transforming complex financial data into meaningful insights.

My passion lies in enhancing strategic decision-making through robust financial modeling and clear, impactful communication. I thrive on collaboration, and helping non-finance stakeholders drive strategic business outcomes.

I offer flexible FP&A support on a one-off or ongoing basis. Reach out:

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Core Competencies

Financial Modeling & Analysis: Forecasting, Budgeting & Planning, Scenario/Sensitivity Analysis, Three-Statement & Cash Flow Modeling, SaaS Metrics & Unit Economics, Variance & Cost Analysis, Revenue Recognition
Data & Reporting: Advanced Excel, Data Visualisation, Dashboard Creation, Board Packs
Strategic Insight: Contract Analysis, Pricing Strategy, Revenue/Margin Optimisation, KPI Development, Strategic Decision Support, Business Case Development
Risk & Audit: Internal Controls & Governance, External Audit Coordination, Quality Assurance
Communication: Executive Reporting, Stakeholder Communication, Model & Process Documentation, Visualisations for Finance Storytelling
Process Improvement: Enhancing financial models and reporting; supporting system implementations

Experience

Senior Finance Analyst (FP&A) | Freelance and Fractional Support

Dec 2024 – Present

I currently have an ongoing client (up to 20 hours per week), and so have availability to support teams looking for Financial Planning & Analysis (FP&A) resource.

Senior Finance Analyst & Financial Modeller | Post Office Remediation Project

Dec 2022 – Sep 2024

Owned £300 million of Excel provision liability modelling. This included comprehensive documentation and visualisations.
Managed audit interactions, introduced robust Quality Assurance, and supported high-level governance and executive decision-making at the multimillion-pound mark.

Business Development Analyst | AMC Networks International

Oct 2021 – Oct 2022

Developed sophisticated financial models to evaluate new venture profitability. Analyses, including muiltiple scenarios and sensitivities, supported board decisions in an uncertain macro environment.
Evaluated existing supplier contracts alongside the revenue they facilitated. Insights from this exercise led to more favourable terms at renewal.

Financial Planning & Analysis Manager | Amplience

Feb 2021 – Jul 2021

Enhanced SaaS Metrics reporting (ARR, CAC, LTV, Churn, Upsell, Retention). Expanded reporting capability by building segmented reporting and cohorts.
Developed comprehensive financial forcasts, including a 3-Statement Model.
Supported HR's recruitment timetable for the Go-To-Market teams by modeling operational impact of customer-wins.

FP&A Production Analyst | Photobox Group

Oct 2019 – Aug 2020

Transformed the Production Volumes process, and created tools for earlier cost visibility during month-end.
Delivered Gross Margin reporting one Working Day sooner as a result of realised efficiencies.

Finance Analyst | Reed Business Information, Accuity

Aug 2018 – Mar 2019

Built self-service, multi-currency financial analysis tools, improving accuracy and speed of data access.
Supported the team's onboarding to Oracle Hyperion Planning and Essbase Reporting, including the creation of planning & reporting templates and team training.

Finance Analyst | Viacom International (Paramount)

Dec 2017 – Apr 2018

Provided business partner support to senior non-financial executives across international business units.

Finance Analyst | Comic Relief

Feb 2017 – Jul 2017

Implemented standardised Excel financial reports for Management Information. Applied income recognition principles for grant income.

FP&A Analyst | Openreach

Jun 2015 – Dec 2016

Provided strategic finance support, forecasting, budgeting, and developed 5-year planning models closely aligned with business strategy for capex investment in Next Generation Broadband.

Finance Professional | BT Group

Oct 2012 – Jun 2015

Introduced robust Excel-based budgeting and tracking tools, enhanced financial processes and control, streamlined budget consolidation processes, and knowledge sharing with colleagues.

Expertise Highlights

Financial Modeling & Excel Excellence: Complex, audit-compliant models and visualisations for strategic insights.
Data-driven Decision Making: Transforming vast datasets into actionable information that informs.
Stakeholder Communication: Clear articulation of financial concepts to executive audiences.
Strategic Financial Leadership: Guiding high-level decision-making through robust analysis.

Get in Touch

Connect on LinkedIn Email Me Book a Call via Calendly